Founder: Architecture and Creativity Museum

Rights Holder and Organizer: Ivan Cultural Group

Special Sponsor for 2025: Baffi Sofa

• 1.Mohammad seymari
• 2.carlos bannon
• 3.Fuat Degirmenci

• Amir Masoud Anoushfar
• Ahmad Saffar
• Ashkan Ghaneei

Prize Manager: Elnaz Rajabian

Scientific Advisor: Fater Saadat Niaki

Honorary Supporters: National Committee of Iranian Museums (ICOM)

AI Design / Generative Futures Category

Generative Artificial Intelligence is no longer a tool; it is a co-creator and perhaps a co-narrator. The AI Design / Generative Futures category is not an independent theme apart from the main subject of the Seat Prize 2025. Rather, it is a conceptual reinterpretation of the central theme — “The Dining Chair” — through the lens of generative AI design.

In this category, designers are invited to explore the concept of the dining chair not merely as a physical object, but as a cultural, social, and data-driven experience. Participants are encouraged to submit conceptual ideas and AI-generated visual forms that raise new questions about authorship, identity, and aesthetics in the era of intelligent creation.

AI Design / Generative Futures celebrates design not as a final product, but as an evolving dialogue, between machine and human, between the memory of the past and the intelligent experience of tomorrow.

This edition of the Seat Prize addresses the AI Design / Generative Futures category under the theme of “Dining Chair Design.”

Participants in this competition must use generative AI to reinterpret the cultural and emotional essence of the dining experience, exploring how a chair can become not only a support for the body but also a vessel for narrative and emotion.

Final submissions should be sent to the permanent secretariat of the Seat Prize.

The aim is not imitation, but rediscovery; to revisit the meaning of sitting, eating, and gathering together, concepts deeply rooted in cultural rituals and collective human memory. The true goal is to uncover new forms of interaction between humans, technology, and the shared cultural act of dining; where design becomes a bridge between memory, culture, and machine imagination.

The contestants in this event could be any real person participating individually or a group of individuals participating as a group.

The registration process and obtaining a working code for contest participation will be conducted through the website. Click here to register

AI Design / Generative Futures Category:

First period: €20

Third period: €35

Idea Category

Digital Submission

• Sheets: Minimum 1 and maximum 4 sheets, sized 50 × 70 cm, portrait orientation, JPG format. Required documentation includes four 3D views (at least 300 dpi), an explanation of the idea with diagrams, material details, and a description of the work’s features (between 300 and 1000 words).
• Note 1: Sheets must be submitted in a format approved by the secretariat (attached to submission materials).
• Video: One video file (animation, clip, production process, etc.), maximum size 100 MB, MP4 format. The video aspect ratio should be 9:16 in landscape orientation with at least 720-pixel resolution.
• Description: Explanation and features of the work (300 to 1000 words) in a Word document, related photos and diagrams in JPG format, all compressed into a single RAR archive.
• Book Format: Since all entries will be published in the Seat Prize book, please prepare and submit your sheet materials according to the book format. The template files are available for download in each participant’s user panel. Kindly prepare your sheets using these templates and upload them as PSD files in the “Description” section.

Submission Method

All files must be uploaded via the participant’s user panel on the registration website.

Designers can upload their documents until the final deadline for digital submissions by logging into their user panel on the secretariat’s website.

Note 2: A submission guide, including video tutorials and infographic images, will be provided to participants at the appropriate time.

Exhibition Presentation

All works accepted after the first judging round in the Idea category must send at least 1 printed sheets of their submitted sheets, mounted on foam board, to the prize secretariat by the specified deadline.

Note 3: No text or image should be placed within a 5 cm by 50 cm frame at the top of the sheets for both the “Idea” and “Product” categories.

To view the visual guide for digital submission, click HERE

AI Design / Generative Futures Category

First Place: Free membership on the Isola Design Group website + Prize Medal and Certificate of Appreciation

Second Place: Free membership on the Isola Design Group website + Prize Medal and Certificate of Appreciation

Third Place: Free membership on the Isola Design Group website + Prize Medal and Certificate of Appreciation

Fourth Place: Certificate of Appreciation

Fifth Place: Certificate of Appreciation

• The jury may select any number of works as Honourable Mentions. These designers will receive a Prize Medal and Certificate of Appreciation.
• Winning and honourable mention works will be published in specialized design magazines and media.
• All works complying with the event’s conditions will be printed and published in the Seat Prize Yearbook.

This prize is conducted in two judging phases.

First Phase:

Digital Submission: Individual Review of Submissions:

The digital submissions received by the secretariat, along with quantitative and technical evaluation reports prepared by the secretariat and technical assessors, will be confidentially provided to the jury members. Each juror will review the works independently and select their preferred submissions. After consolidating these choices, a shortlist of honourable mentions will be drawn up. These works will proceed to the second phase of judging.

Second Phase: Selection of the Top Five Winners

In this phase, each juror will conduct a detailed review of the shortlisted works and listen to the opinions of other jury members regarding each entry. Then, based on a standardized scoring form provided by the secretariat, the scores will be compiled. The five highest-ranked works will be announced as winners of the “AI Design / Generative Futures ” category and presented to the prize director for final approval.

Official Call for Submissions Announcement: 08 Nov 2025

First Registration Period (Early Bird): 08 to 21 Nov 2025

Second Registration Period (Late) : 22 Nov 2025 to 1 Jan 2026

Digital Works Upload Period : 8 Nov 2025 to 1 Jan 2026

First Stage Judging : 2 to 3 Jan 2026

Announcement of Shortlist: 4 to 5 Jan 2026

Physical Submission Period and Design Artifacts : 5 to 6 Jan 2026

Final Stage Judging : 10 to 11 Jan 2026

The announcement period and inauguration of the exhibition: 10 to 11 Jan 2026

Deadline for Submitting Appeals : 25 Jan 2026

Final Decision by the Initial Dispute Resolution Board and Award Ceremony : 1 Feb 2026

Prize Director: Elnaz Rajabian

Assistant Director: Nazgol Ronasi

Secretariat Manager: Fatemeh Ebrahimian

Event Manager: Andisheh Moshiri

Advisor and Path Designer: Mohammad Seymari

Honorary Supporters: Architecture and Creativity Museum